email funnel templates

Email 1

_{Hey %FIRSTNAME%,}

_{Welcome to _________________ (insert name of your company / brand)

First of all, we want to thank you for choosing to trust us, and giving this _________________ (program / course / product etc) a shot. We poured our hearts into it and we honestly believe the _________________ (name of product / service) will be a game-changer for you.

To get started, _________________ (give instructions on what customer should do. How to login to membership site / use skincare cream / get in contact with you etc)

Once you’re in / started / begun we _________________ (explain what they can expect to happen at first)

Be sure to keep an eye out in your email inbox over the next few days, as we are going to _________________ (get them excited for the value emails you will be sending in the coming days)

Inside, we _________________ (give an example of what they will learn and the impact it will have)

As always, if you have any technical difficulties or questions about the product / program / course, reply to this email and our team / I will take care of you.

Cheering you on,

_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

Email Suggestions

Deliver free gift and get them excited for the next email.

CTA = Consume free gift

_{Subject Header: Welcome to _________________ (insert name of your company / brand)}

Email 2

Hey %FIRSTNAME%,

Welcome to ______________ (your company / brand name) corner of the internet! We are thankful for you, and grateful to have you using ______________ (name of your product / course / program).

You can ______________ (reminder of how to access / use the product / service they have purchased). Don't forget to introduce yourself in the ______________ (Facebook groups / WhatsApp chat / comments section of the members area)

Today, one of the ______________ (edify yourself or an important person in your company offering the vlaue), releases the first of ______________ (list number of videos / blogs / podcasts / emails) in a free video series called ______________ (insert name of value add)

Inside, he / she / I outline(s )the ______________ (main benefit covered) to ______________ (achieve main outcome desired).

He / She / I goes deep ______________ (expand on the story / value covered any why the reader does not want to miss out)

INSERT PHOTO / VIDEO / LINK / PODCAST / BLOG LINK HERE

Click here to watch. (add hyper-link)

Cheering You On,

_{_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

PS. Stay tuned, because this is just the first of four videos / blogs / podcasts / emails. I will be sending the rest to your inbox over the next ____________( number of days). The best is yet to come!

Email Suggestions

Get them hooked on my solution to their problem and excited for the next email.

CTA = Hit reply to engage with the content

_{Subject Header: Your first FREE training has arrived}

_{* In this template I am providing emails for a 4 part value series (email 2-5). If you are using less value emails in your funnel, please remove as required}

Email 3

Hey %FIRSTNAME%,

When you first _______________ (talk about the thing they hope to achieve and explain some of the common challenges they will face)

Over time, however, you begin to see how _____________ (explain how what they are aiming to achieve is easier then they think)

INSERT PHOTO TO SHOW THIS EMOTION

Let us / we / me show you ______________ (insert name of the system / product / program that will help them. This should be an upsell / the next product your customer purchases)

Today, we invite you to watch / read / listen to ____________ (add hyper-link to value content) . Inside, we will ________________ (explain how your product / service / program works and hwy it's the best thing for them to use to achieve their goals)

Someone once told us, ________________ (include famous quote or something a mentor advised you that edifies the point you are making). Today, I am / we are going to show you exactly how you can _______________ (insert the result your customers wants to achieve).

It is our mission to ______________ (explain how you want to make their life quicker and easier)

INSERT PHOTO / VIDEO / LINK / PODCAST / BLOG LINK HERE

Click Here To Watch (add hyper-link)

Freedom is just around the corner,
_{_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

PS: Did you miss video / blog / podcast one (add hyper-link)? No worries. You can still catch it here (add hyper-link).

Email Suggestions

Get them hooked on my solution to their problem and excited for the next email.

CTA = Hit reply to engage with the content

_{Subject Header: Offer a reveal of something secret they wouldn't usually know}

_{* In this template I am providing emails for a 4 part value series (email 2-5). If you are using less value emails in your funnel, please remove as required}

Email 4

Hey %FIRSTNAME%,

At ______________ (your company name / brand), we absolutely love ____________ (insert the niche you work in). We've been able to help __________ (enter the number of people) to achieve ____________ (the results they've experienced).

Look, we never want to sugar coat things at ___________ (enter your company name / brand). We will always be honest with you: It is a lot of work to ____________ (enter the name of the thing you help them to achieve). A lot. But! Once you ___________ (outline the beginning step) you'll have the freedom to _____________ (explain what's possible for them after taking action / using your product).

Incase you missed it, we explained how the ___________ (product you're selling) works in Video 2 (add hyper-link)

It all sounds great, but do you ever feel stuck because you don’t have _____________ (insert the main thing your customer lacks / struggles with). You're not alone. In Video 3, we / I will show you how to find your very own ___________ (result they want). (____________ (in brackets re-assure them that what they're feeling is common / experienced by you / others)).

INSERT PHOTO / VIDEO / LINK / PODCAST / BLOG LINK HERE

Click Here To Watch (add hyper-link)

Freedom is just around the corner,
_{_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

PS: Did you miss video / blog / podcast two (add hyper-link)? No worries. You can still catch it here (add hyper-link).

Email Suggestions

Get them hooked on my solution to their problem and excited for the next email.

CTA = Hit reply to engage with the content

_{Subject Header: Finding your golden solution / idea}

_{* In this template I am providing emails for a 4 part value series (email 2-5). If you are using less value emails in your funnel, please remove as required}

Email 5

Hey %FIRSTNAME%,

_______________________: (list the big goal your customer has and say how many things are needed to achieve it eg. Sustainable long-term success in the online course space means two things:)

1) ____________ (list the first thing)

2) ____________ (list the second thing)

(repeat as necessary)

If you can't _______________ (enter the step they should be taking here) no one / you won't ___________ (insert their goal)

Unless you know exactly how to _____________ (insert the goal they have) you can easily ____________ (insert the sad reality of not taking action)

At ____________ (your company name / brand), we see it all the time. ___________________ (enter a detailed example of something not achieving their goal)

The saddest part about all this is that it's NOT their fault! They did the best they could. They just didn't know the right steps to take. They unknowingly skipped _______________ (insert steps they missed)...like baking without a recipe. In this final video / blog / podcast, I / we share our "recipe" and map out our entire system / process / training / business model so that you can finally QUIT ____________ (insert their biggest pain point) Check it out!

INSERT PHOTO / VIDEO / LINK / PODCAST / BLOG LINK HERE

Click Here To Watch (add hyper-link)

Freedom is just around the corner,
_{_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

PS: Did you miss video / blog / podcast two (add hyper-link)? No worries. You can still catch it here (add hyper-link).

Email Suggestions

Get them hooked on my solution to their problem and excited for the next email.

CTA = Hit reply to engage with the content

_{Subject Header: Escaping your customers biggest pain point}

_{* In this template I am providing emails for a 4 part value series (email 2-5). If you are using less value emails in your funnel, please remove as required}

Email 6

Hey %FIRSTNAME%,

There is a huge problem in the ___________ (industry that you work in) and I think it’s time for someone to speak out about it.

We’re told that in order to succeed / have success / lose weight we need to:

(add as many bullet as you wish. FYI - the odd numbers on a list are read more than even. So put your best points there)

- Item 1
- Item 2
- Item 3
- Item 4
- The list goes on

The truth is...

NOOOOOOOOOO!!!

INCLUDE PHOTO TO SHOW YOUR EMOTION

YOU DON'T NEED TO DO ANY OF THAT.

We have to say something because we believe in keeping things simple. But, here is the important lesson:

IT DOESN’T MATTER HOW HARD YOU WORK IF YOU’RE FOLLOWING THE WRONG BUSINESS MODEL / SYSTEM / PRODUCT FORMULA / ADVICE

All the activities above require ____________ (describe what it takes to overcome the challenges). They produce ____________ (what bad outcomes do they give you). _________________ (expand on what problems and pain points this gives the customer)

NO MORE.

It's time to create a __________ (the goal they want) that works FOR YOU, not the other way around.

How?

___________________ (insert the solution your product / service / system gives)

If you missed any of the four ____________ (insert name of value series) blogs/ podcasts / videos, catch up today!

VIDEO ONE: ___________ (title one)
(insert short bio of the value add)
VIDEO TWO: ___________ (title two)
(insert short bio of the value add)
VIDEO THREE: ___________ (title three)
(insert short bio of the value add)
VIDEO FOUR: ___________ (title four)
(insert short bio of the value add)

Freedom is just around the corner,

_{_________________ (name)}

_{_________________ (business name / brand)}

_{_________________ website / social links}

PS: Recap for the bottom-skippers...If you missed any of our four "___________ (insert value add series name)" videos, click here to catch up! (add hyper-link)

Email Suggestions

Build trust. help them believe that I'm the one to help them. Tease our tomorrow's open cart.

CTA = Look out for tomorrow's email because the first registrants will get exclusive bonuses

_{Subject Header: It's time for me to speak about this}

Email 7

Hey %FIRSTNAME%,

Hey! We are so happy to announce that _________________ (add the details of the product / service / course you are launching) is open / starting / available (Get all the details here (add hyper-link)).

We know you crave ____________ (list their goal). Creating / Building / Starting an _______________ (the goal your customer wants to achieve) seems like the answer, but there's a problem...

YOU DON'T KNOW HOW TO MAKE IT HAPPEN.

Maybe you've tried, but ____________
Maybe you're stuck in the _______________
Maybe you're just learning about ________________ and feel ______________
Maybe you're _________________, but you'd like to ______________________

Sometimes, you wonder if it's even possible for you...

YOU'RE IN THE RIGHT PLACE.

We / I have supported / helped / taught ______________ (the number of people and who you've helped eg 1000s of entrepreneurs) from ______________ (where your customer base lives) who felt _________ ...until they met us / me.

It is our passion to help _________________ (your ideal customer), like you, create / build / start / achieve ________________ (insert the goal) that give them __________________ (explain the feeling they'll have ie happy, healthy, wealthy). It is our mission to remove the mystery of _________________ by outlining _____________________ inside our program / course / product, __________________ (insert name of product / course / service and add hyper-link)

We designed / promoted / created _____________ (name of your product) to help you _______________________ (detailed explanation of their dream goal). This program / course / service is EXACTLY what _________________ (your ideal client) need, and we are so excited for the opportunity to share it with you!

INSERT PHOTO SHOWING PRODUCT

Creating / Building / Starting your ______________ (insert the thing they want to do), but with ______________ (name of your product / service / course), we've made it _________________ (explain how easy / simple it is).

We break down / reduce / deconstruct / minimise / simplify the ________________ (explain the big thing you make simple for them and how), and walk you through every single detail - from _________ and ________ to ___________ and ____________. We leave nothing out. We’ve helped ________________ (list number of customers you've helped) across many different industries / niches / skin types create _________________ (their goal) that ___________________ (ease of result), and we would be honoured to support / help / work with you as well.

INSERT PHOTO OF HAPPY PERSON

With a ______________________ (insert solution that makes them feel a positive emotion), what would be possible for you? What would your life look like?

Learn more (add hyper-link) to see if ________________ (enter product name) is right for you:

ADD LEARN MORE BUTTON

Anything is possible for you,

PS: Bottom skipper? Here’s the deal: Registration for _______________ (insert name of your product) is officially open! Click here to get started (add hyper-link)

Email Suggestions

Announce that today is cart open

CTA = Click to sales page

_{Subject Header: Announce the launch of your product / service}

Email 8

Hey %FIRSTNAME%,

At _______________ (enter your company name / brand) we do things differently. We always have.

______________ (add title that tells backstory of how you got started)
_______________ (expand on the story and how that relates / benefits the customer)

We thought you might appreciate this throwback picture from _____________ (insert where the picture was taken) - ha!!:

INSERT OLD PHOTO OF YOU HERE

______________ (add title that tells backstory of why you got started)
_______________ (expand on the story and how that relates / benefits the customer)
______________ (add title that tells backstory of what you gave up to get started)
_______________ (expand on the story and how that relates / benefits the customer)
______________ (add title that tells backstory of how you realised there was a problem you had - which is the same as your customer)
_______________ (expand on the story and how that relates / benefits the customer)
______________ (add title that tells funny backstory)
_______________ (expand on the story and how that relates / benefits the customer)

(If you struggle with sharing your own stories, you can tell stories of others in your company / team / friends / customers)

Here is what we / they learned: ____________________ (insert the big lesson learned)

Not all ideas / goals / dreams have to make sense to everyone (you can never make everyone happy - including family and friends)... you must have our own definition of success, and choose to trust your gut and work extremely hard to create the life you want. Don't you agree?

Don’t drown out the whispers of your heart with the sound of REASON. Who decides what’s “reasonable?” What’s possible? What’s realistic?

YOU.

ONLY YOU.

If you want to create ______________ (insert their dream life / goal / result), you’re in good company. We believe anyone who wants to create _________________ for themselves and their family should have the tools / skills / support / product to make it happen. That's why we created _______________ (insert name of product / service / program), our Signature / Best Selling / Number One program designed to help you _________________________ (insert what it will do for them)

INSERT CUSTOMER TESTIMONIAL 1

INSERT CUSTOMER TESTIMONIAL 2

Now, it's your turn.

INSERT LEARN MORE ABOUT ________ BUTTON (add hyper-link)

Rooting for you!
_________________ (your name)

PS. Not sure if _________________ (your product) is right for you? Reply to this email and we can arrange a time to talk through your goals and how we can help (add hyper-link to your email address). We'll chat through your current situation, goals, and _____________ (main thing they want), and then help you make the decision that's best for you!

PPS. The offer available expires in just over 48 hours. Signup now and grab the discount (add hyper-link to your product)

Email Suggestions

Remind them about the fast action bonuses

CTA = Click to sales page

_{Subject Header: Share a deep secret that show's you doing what you say you're doing to help them ie. firing all of your clients, no longer eating meat, working a 3 day week}

Email 9

Hey %FIRSTNAME%,

A lot of people don’t really like to talk about this...but the honest truth is, ____________________ (insert a shocking truth) 😬

_________________ (insert point 1 to support your shocking truth)
_________________ (insert point 2 to support your shocking truth)

INSERT PHOTO OF SOMEONE LOOKING SHOCKED

_________________ (insert point 3 to support your shocking truth)

We were chatting to one of our clients today who used to be exactly like this. It was only after working with us, that he / she realised he / she needed to shift the way she thought about ______________.

He / She told us, "______________________ (insert client statement)"

According to _______________, in his / her book, “________________”:

_____________ (point number one)
_____________ (point number two)
_____________ (point number three)
_____________ (point number four)
_____________ (point number five)

When starting out, the majority of us think like an “______________” but want to have the results of a “_______________.”

But, here's the interesting bit which is where many _________________ (your customer) get stuck.

They assumed that once they _____________ (achieved result), they would think / behave / look like a “_______________.” But that isn't true.

You must think / do / act / start like a “___________” before you can actually start _____________ (insert the result). To be clear here... __________________________ (expand the above point to add certainty to it)

If you ever want to break the cycle of "_______________- (their pain point)” - you need to start _______________________ (tell them what they should be doing). This changes everything for my / our clients (and part of the secret sauce magic you get when working with _____________ (insert company name / brand)).

Inside _______________ (product name - add hyper-link), we give you so much more than just ______________________-. Yes, we'll teach / show / help you __________________, ____________ and _____________...of course!

But after working with _____________ (number of people) of ___________ (your target market) from ____________ (where they live), we've learned how important it is to ______________. The way you think about _____________, ____________ and ___________ determines the _______________ (result they wish to achieve). It's the ____________________ (smaller things) that enable you to have _________________ (the bigger things). ________________ (your product - add hyper-link) isn't just another ____________ - it's a _________________. Just look below:

INSERT CUSTOMER TESTIMONIAL 1

INSERT CUSTOMER TESTIMONIAL 2

INSERT CUSTOMER TESTIMONIAL 3

Are you ready to get ________________ (the result they desire)? To shatter / breakthrough / explode your __________________? In order to get somewhere you've never been, you must be willing to do things you've never done. If you need some clarity on whether or not ______________ (product name) is the right fit for _________________, we're happy to help! Start with a free, no-pressure consult via email (add hyper-link to your email)

INSERT LEARN MORE BUTTON (add hyper-link)

Click here for free, no-pressure consult via email (add hyper-link to your email)

Rooting for you!
_______________ (your name)

Email Suggestions

Remind them about the fast action bonuses

CTA = Click to sales page

_{Subject Header: Share a deep secret that show's you doing what you say you're doing to help them ie. firing all of your clients, no longer eating meat, working a 3 day week}

Email 10

Hey %FIRSTNAME%,

Will you daydream with us for a second? We would have you close your eyes...but then you couldn't read this! haha.

How would it feel to…

Have a ____________ (benefit number one)
Have the ____________ (benefit number two)
____________ (benefit number three)
Have a ____________ (benefit number four)
Have a ____________ (benefit number five)
Have a ____________ (benefit number six)
Have a ____________ (benefit number seven)
Have a ____________ (benefit number eight)
Have a ____________ (benefit number nine)

%FIRSTNAME%, this is 100% possible for you.

Do you believe that?

Literally thousands of our / my students / customers have done it...why not you? Here are just a couple stories from our __________ (name of your product / course) customers / students:

INSERT CUSTOMER TESTIMONIAL 1

INSERT CUSTOMER TESTIMONIAL 2

INSERT CUSTOMER TESTIMONIAL 3

Inside our best selling / number one / signature program , ______________ (name of product), I / we ____________________ (explain what you do in the program / service)...so you don't have to _____________________ (what thing do they not have to do after buying your product / service)

INSERT GET STARTED BUTTON HERE (add hyper-link)

We want you to have all the facts, so here are the answers to some of the _______________ (name of product) FAQs:

1. TITLE OF FAQ NUMBER ONE?

Answer to FAQ Number One

2. TITLE OF FAQ NUMBER TWO?

Answer to FAQ Number Two

3. TITLE OF FAQ NUMBER THREE?

Answer to FAQ Number Three

(Repeat as necessary)

INSERT GET STARTED BUTTON HERE (add hyper-link)

Cheering you on,
______________ (your name)

PS: Still have questions? Message our team (add hyper-link to your email) or hit reply to this email 🙂

Email Suggestions

Ensure they know about the benefits of my program

CTA = Click to sales page and / or hit reply with questions about the program

_{Subject Header: My / Our honest answers about ____________ (your product name)}

Email 11

Hey %FIRSTNAME%,

Over the past few years, we've / I've been blessed to work with _______________ (number of) of _____________ (your ideal customer / niche). And, we / I have to tell you...our most successful customers / students / members have this in common: They __________________ (insert a way that explains they make quick decisions / they get started to suit your product)

Decision making is hard, but going back and forth and back and forth in your mind is truly ________________. Time allows the thoughts of the mind and the desires of the heart to become more and more blurred. Did you know that it only takes 5 seconds to know in your gut what it is that you want?

The time we spend in indecision is usually spent talking ourselves out of what it is that we really want to do.

The students / customers / members who have the BIGGEST results in our programs / courses / challenges are the ones who jump onboard as soon as they feel drawn in. So stop asking yourself whether or not you should invest in _____________ (name of your product / programme). That's not the real question.

THESE are the REAL QUESTIONS:

________________ (question number one)
________________ (question number two)
_________________(question number three)

Examples you could use

Will you choose to trust yourself?
Will you promise yourself to show up, implement, and apply what you learn?
Will you listen to your hopes instead of your fears?

Your only decision is this:

Do you want to stay where you are right now, or do you want to test your limits see what’s possible (which requires a level of discomfort)?

Don’t wonder whether or not __________ (name of your product) will work. It’s not about what’s inside our program / product / challenge (we got that covered)…it’s about what’s inside of you!

Let's talk.

High-pressure sales calls aren't our style. Let's just chat. I know this is a huge decision and it is our heart to support you in doing what's right for you and your family. We'll talk about your current situation, your goals, your risk-tolerance, and we'll be completely honest with you about whether or not ___________ (name of product) is right for you...and where to go from here.

Click here to start chat (add hyper-link to your email)

INSERT CUSTOMER TESTIMONIAL 1

INSERT CUSTOMER TESTIMONIAL 2

INSERT CUSTOMER TESTIMONIAL 3

We’re waiting for you, on the other side 🙂

______________ (your name)

PS. Remember, to receive the _________ (insert bonus / discount) you have less than 48 hours until the cart closes. Click here to purchase now (add hyper-link)

Email Suggestions

Final warning about the 48 hour bonus offer.

CTA = Click to sales page and / or hit reply with questions about the program

_{Subject Header: Does ____________ (your product name) actually work?}

Email 12

Hey %FIRSTNAME%,

The hardest thing about buying something online like ____________ (your product name) is that it's virtual. You cannot go to a local store and pick it up, touch it, feel it. You can't really SEE what you're investing in...until now.

I / We / The team put together a ___________ (your product name) Demo so that you could SEE exactly what's inside ______________ (your product name), and how the program works.

If you've ever been curious about __________ (your product name), check out the demo video now:

INSERT DEMO VIDEO HERE

Access the __________ (your product name) video (add hyper-link to your video)

Freedom is just around the corner,

______________ (your name)

Email Suggestions

Increase their confidence in my expertise / product

CTA = Apply information I shared and begin making progress towards their goal

_{Subject Header: Demo of____________ (your product name)}

Email 13

Hey %FIRSTNAME%,

This is a gentle reminder that shortly the price for __________ (your product) will be reverting back to full price / bonus ending.

Look, you know us / me, we don't like to use high pressure tactics, so this will be the only email reminder about it sent today (fyi next month the price will be going up again as _____________________ (insert reason for price rise / limited availability / harder to purchase).

To join the programme / buy the product today you have two choices available.

1. Enrol / purchase ___________( option one)
2. Enrol / purchase ___________( option two)

(option 1 should be a cheaper / simpler / lite option. Add hyper-links for each product)

We hope to welcome you in to the programme / support group / membership / starter club today. But, if you decide to not enrol / join / start today, that's okay. ______________ (your product) will be ready for you when you are.

Kind Regards,

______________ (your name)

Email Suggestions

Last email about your product / program. Warn them the cart / offer / discount is closing

CTA = Click to sales page

_{Subject Header: Clock is ticking / This is your final chance}