Issue #10 How To Plan out The Perfect Quiz

The powerful thing about a quiz funnel is the insights you gain about your audience. You can use information respondents provide to segment people into different groups. You can then send these segments information that would be of interest to them.

It works because customers in every industry tend to be innately curious. … An effective quiz funnel hooks potential customers because of this promise: self-discovery. A business then learns about its customers and can use the data to tune future marketing campaigns finely Quiz funnels are a powerful way to generate leads for your business. By using a quiz instead of a typical lead magnet, you can also collect valuable information about your target market and segment your list based on that information. For many businesses, this results in better email marketing engagement and sales.

A quiz funnel is a type of marketing funnel that segments visitors by interest. People who join the quiz answer a series of questions that segment them into different buckets. Then, at the end of the quiz, you deliver personalized product recommendations based on their answers.

In this month’s Action Plan, we help you to map out your quiz funnel using our handy quiz template.